Meet Coke Studio, the first-ever traveling AI-powered studio. Turning music lovers into musicians-no auditions, practice sessions, or road gigs required.
We developed engines that were trained with owned art, licensed music, and oversight to ensure that fans created original band names, original art, and original music to not only create a new AI methodology for Coca-Cola North America, but also a way to safeguard artwork and music everywhere all while letting music fans become their own bands.
It all started with fans answering a few fun questions and turning their answers into fun prompts.
We fed those prompts into chatGPT to create their brand name and into Loudly to create their first music single and fed all of THAT into Stable Diffusion to create their album art.
We brought the AI generated music and video backdrop and fed into a video game engine layered with 3D Environments, dynamic camera angles and atmospherics. Which turned our recording studio into their brand's first music video. All fully automated, in minutes.