AMEX @ Coachella — Sam Resta's Work

Work
Who I Am

Work
Who I Am

Immediately upon entry guests walked through a tunnel as they would if they were getting offstage. Everything in the entrance was inspired by something you would actually see just off stage at any given festival performance.

Our main space was fully inspired by the backstages, soundstages and concert venues around the world. Here Card Members could get a drink, charge their phone, fill up their water bottle and relax before getting back to the festival.

Ariana’s Room: Our first green room was inspired by Ariana Grande’s likes when she’s backstage herself. We used elements found in her own green rooms and amplified them.

We had Ariana’s own nail artists, Britney Tokyo, stop by to create custom nail art for Card Members.

And we even sold exclusive Ariana Grande merch. These sweatshirts were one of the most popular items on the festival grounds and now go for way more on the secondary markets.

Tame Impala’s Room: Keeping in line with Tame Impala’s green room needs we made a green room experience complete with guitars, amps, vinyl, rock books and even pinball machines.

Gambino’s Room: Taking cues from Childish Gambino’s aesthetic we created a green room based off of his preferences. Here we had Jason Markk shoe cleaners on deck cleaning everyone’s desert blasted shoes.

At night, the space radically transformed by taking actual stage lighting a bathing it in colors usually reserved for performances.

Found in most green rooms are walls where artists sign their names, leaving a mark at the places they play. Our space was no different where we gave Card Members the opportunity to do the same as headliners.

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Contact samresta.com 443.421.2044 samresta@gmail.com NY, NY